This is an excerpt from my Case to Case with David Mastro Scheidt on Substack

As the founder, sole owner, and winemaker for Mastro Scheidt Family Cellars, I’ve built a business over 18 years where I have no outside investment and no debt financing. It’s a model based on positive cash flow, not overproducing, releasing several SKUs, and running out of wine. Making wine is easy, selling wine is difficult. Here are 3 Lessons from that experience.

For the full post, go to my Substack to read.