Where are the Winemakers Discussing the Wine Industry?

This is an excerpt from my article on Substack. The article is free to read. Take a look.

We as winemakers and many owners of wineries gave up our authoritative voices to critics, bloggers, Somms, and influencers. We gave it up for higher scores and free marketing. It’s damaging wineries and the wine industry.

Where are the winemakers?

Winemakers are largely absent from direct self-publishing platforms like Substack, much less socials like Insta and YouTube (at least with any critical mass), with some exceptions. Blogging on the winery website is generally geared toward product and event promotion. This leaves a gap for voices willing to share deeper, insider perspectives.