Winemakers the world over can write manifestos and mission statements until their heads explode, but in the words of Mike Tyson, "everyone comes into the ring with a plan, until they get hit."
So imagine getting hit with requests from consumers to add lemon lime soda to your wines? Sound crazy? It's not. In fact, it happens to me at nearly every large event.
How about a wine glass filled full of ice for a $50 Cabernet? It's happened. Not everyone lives in a cool climate. Take my hometown, Fresno, California. It gets hot, real hot, in summertime, 110 degrees hot and it 'cools' down at night to 92 degrees around 11pm. Who wants to drink Cabernet for dinner? Virtually no one.
People pay good money for my wines at tailgates, festivals, events and parties throughout the year. As much as I like my wines without residual sugar or sweetness, not everyone does. What's the easiest way to add sugar to a finished wine? Add your favorite lemon lime soda. What's the easiest way to cool down some wine? Add ice.
I now come equipped with both Lemon Lime soda and a couple bags of ice to almost every event I participate in and I'm making more people happy.
Listen up winemakers, we all have a plan, until we get hit.