I love yogurt and this yogurt I picked up at the grocery in Milwaukee is delicious. I don't think I've seen it on the West Coast. It tastes more like yogurt I've eaten in Europe or Africa, a bit gamey. It's certainly not Yoplait or Activia. I was eating/drinking this with my breakfast each morning. If you live in the right part of the country, give it a try, if you like yogurt.